Market research and analysis and competition are an integral part of the necessary administrative and financial knowledge of the modern engineer. After all, the design and development of successful and user-friendly products (goods and services), operating units and sustainable business ventures require a good knowledge of the needs and requirements of users, the features, structure and trends of the respective market as well as and the procedures for procuring the necessary inputs. Finally, the professional employment of engineers in areas and activities such as Marketing, Technical Sales, Procurement, Technology and Innovation Management, Plant Design and Project Management requires knowledge and market research and analysis techniques.