Research and analysis of the market and competition constitute essential components of the requisite administrative and economic knowledge for contemporary materials scientists and, more broadly, STEM (Science, Technology, Engineering, and Mathematics) graduates. The course is structured into four primary units. The initial unit aims to acquaint students with marketing operations within an organization, emphasizing market research, competition analysis, and the development of marketing strategies and plans. The second unit delves into marketing tools while scrutinizing consumer and industrial markets. The third unit concentrates on crafting the value proposition for a product, highlighting innovation management, the process of designing and developing new products, product strategy formulation, and pricing and costing processes. The fourth unit is dedicated to conveying and communicating the value of a product, scrutinizing distribution strategy, and emphasizing mass and personal communication. Moreover, students collaborate in small groups to devise an integrated marketing plan that applies the concepts and techniques covered in the course.