The course focuses on the need for innovation for the survival and robust growth of businesses in an The course aims to introduce students to the concepts of entrepreneurship and business planning within both public and private sector contexts. It covers theoretical and practical analyses of the components comprising a business plan, emphasizing its role as a tool for business development. Additionally, the course includes critical examinations of business planning case studies from organizations in Greece and internationally. Successful entrepreneurs conduct seminars and share their experiences with students through interactive dialogues. Through these activities, students acquire the skills necessary for crafting a comprehensive business plan.